Senior Marketing Manager B2B Tech / Enterprise Software (m/w/d)
Core
Develop strategic positioning and create high-quality B2B content (LinkedIn, whitepapers, campaigns) to translate complex Low-Code and AI technologies into compelling stories for enterprise clients.
Role type
Senior B2B Marketing Manager (Enterprise Software)
Builds
Marketing campaigns, thought leadership content, and event concepts for the Low-Code platform SCOPELAND®
Domain
B2B Enterprise Software, Low-Code, AI
Deliverable
product features
Required skills
B2B marketing in tech/enterprise software, content strategy, thought leadership, event management, AI tool usage, German (fluent), English (good to fluent) (via careerplan.io/jobs/2793298-senior-marketing-manager-b2b-tech-enterprise-software-mwd-at-scopeland-technology-gmbh)
Preferred skills
Public sector experience
Responsibilities
Identify market trends and develop positioning, translate complex tech into stories, create content for LinkedIn/whitepapers/campaigns, collaborate with sales on go-to-market strategies, manage event concepts, utilize AI tools for research and automation
Seniority
Senior, hands-on IC