(Senior) CRM Manager (f/m/d)
Core
Senior CRM Manager driving customer retention, lifetime value, and loyalty through CRM strategy, lifecycle automation, and personalization for a healthy meal delivery company.
Role type
Senior Marketing CRM Manager
Builds
Scalable customer journeys, CRM automations, and personalized marketing initiatives
Domain
Food & Beverage / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, automation, segmentation, personalization, data-driven decision making, project management, cross-functional collaboration
Preferred skills
A/B testing, experiment culture, stakeholder alignment
Technologies
CRM platforms, marketing automation tools, BI tools