Senior CRM Manager (m/w/d)
Core
Responsible for CRM, customer retention, and lifecycle marketing within a 5-person marketing team, developing strategy and executing across the customer journey.
Role type
Senior CRM Manager
Builds
Automated customer journeys, marketing campaigns, and personalized experiences using Bloomreach.
Domain
E-commerce / Retail (via careerplan.io/jobs/2788688-senior-crm-manager-mwd-at-calumet-photo-video-gmbh)
Required skills
CRM strategy, lifecycle marketing, customer segmentation, personalization, marketing automation, A/B testing, KPI analysis, stakeholder management, vendor management, AI trends awareness
Preferred skills
Bloomreach platform expertise, B2C/retail/e-commerce experience
Technologies
Bloomreach, Marketing Automation Platforms, Customer Data Platforms, Email Marketing Tools
Responsibilities
Develop and implement CRM strategy; Plan and optimize automated customer journeys; Analyze CRM KPIs and reporting; Conduct A/B tests; Collaborate with Online Marketing, E-commerce, IT, and Customer Service; Manage external partners and vendors.
Seniority
Senior, hands-on IC