(Senior) Digital Strategist (m/w/d)
Core
Develop creative strategies and concepts for Meta, TikTok, and YouTube ads to drive sales for a fast-growing European e-commerce brand.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Viral ad creatives and marketing campaigns for e-commerce products
Domain
E-commerce, Performance Marketing, Social Media
Required skills
Consumer psychology, Creative strategy, Social media trends analysis, Data-driven hypothesis testing, Creative process management, KPI analysis (Hook Rate, CTR, ROAS), Cross-functional leadership
Preferred skills
UGC creator management, Video production oversight, Platform-specific ad optimization
Technologies
Meta Ads, TikTok Ads, YouTube Ads, Creative Briefing tools
Responsibilities
Develop creative strategies and hooks based on consumer psychology, Analyze trends and competitor ads, Create and manage creative briefs for UGC creators and editors, Optimize creative performance using data, Lead the end-to-end creative production process, Collaborate with performance marketing, brand, and design teams
Seniority
Senior, hands-on IC