Creative Strategist
Core
Own creative strategy, data analysis, and performance outcomes for paid social accounts, driving high-converting concepts through hypothesis testing and iteration.
Role type
Senior Creative Strategist (Performance & Data)
Builds
Performance-driven creative systems and messaging for global brands
Domain
Digital marketing, paid social, performance creative
Required skills
Exceptional writing (short-form, digital-first), performance mindset, consumer psychology, hypothesis testing, data interpretation, cross-functional collaboration, mentoring
Preferred skills
Portfolio of creative/performance work, experience with media buyers or growth teams, familiarity with structured testing frameworks
Technologies
Ad platforms, creative testing frameworks
Responsibilities
Develop and test high-converting creative concepts; write and guide performance copy; analyze ad platform data and competitor patterns; present strategy and performance rationale to clients; mentor junior creatives; stay current on platform changes and trends (via careerplan.io/jobs/219e8e6c-a169-4743-b7dd-bfd591bca5a4-creative-strategist-at-inbeat-agency)
Seniority
Senior, hands-on IC