Senior Creative Strategist – Social Ads / UGC (m/w/d)
Core
Develop performance creatives for Meta, TikTok, and YouTube, creating hooks, angles, and story ideas that drive measurable sales for a global footwear brand.
Role type
Senior Creative Strategist (Social Ads / UGC)
Builds
Performance advertising campaigns and creative concepts for social media platforms
Domain
E-Commerce / Digital Marketing / Social Media
Required skills
Creative strategy, UGC production, social media trend analysis, consumer psychology, data analysis, campaign testing, brief writing, cross-functional collaboration
Preferred skills
Experience with Meta/TikTok/YouTube ads, understanding of viral mechanics, familiarity with digital tools
Technologies
Meta Ads, TikTok Ads, YouTube Ads, digital analytics tools
Responsibilities
Develop ad concepts for Meta, TikTok, and YouTube; Analyze successful ads, trends, and competitors; Create creative briefs for content and UGC creators; Research target audiences and pain points; Evaluate creative tests with the marketing team; Support international marketing campaigns; Monitor social media trends and platform updates
Seniority
Senior, hands-on IC