(Senior) Paid Social Marketing Manager (w/m/x)
Core
Develop and execute paid social acquisition strategies across Meta, TikTok, and YouTube to drive profitable customer acquisition and lead quality for a senior emergency call technology product.
Role type
Senior Paid Social Marketing Manager
Builds
Scalable paid social campaigns, creative testing roadmaps, and UGC/creator content strategies (via careerplan.io/jobs/21b84c9b-c186-4064-a396-7ab92a245477-senior-paid-social-marketing-manager-wmx-at-patronus-group)
Domain
Healthcare technology / Digital Marketing
Required skills
Paid social strategy, Meta Ads expertise, full-funnel optimization, creative strategy, UGC/creator management, performance analytics, AI tools for marketing, social media trends
Preferred skills
E-commerce or D2C experience, growth mindset, attribution modeling
Technologies
Meta Ads, TikTok Ads, YouTube Ads, GA4, CAPI, Pixel
Responsibilities
Define paid social strategy and budget allocation; optimize campaigns and funnels for profitability; build and test creative concepts and UGC assets; analyze KPIs to drive data-based optimizations
Seniority
Senior, hands-on IC