Demand Marketing Specialist
Core
Build and run demand generation campaigns, optimize CRM/RevOps, and create converting content for a B2B meetings booking platform.
Role type
Demand Marketing Specialist (B2B SaaS)
Builds
Targeted account-based campaigns, CRM pipelines, and marketing assets for corporate meeting planners.
Domain
B2B SaaS / Meetings & Events Technology
Required skills
Performance marketing, CRM/RevOps management, B2B copywriting, AI tool application, campaign experimentation, web optimization basics
Preferred skills
HubSpot proficiency, hospitality/tech marketing experience, design tool familiarity
Technologies
HubSpot, LinkedIn, Google Ads, AI tools
Responsibilities
Plan and execute ABM campaigns on LinkedIn and Google; manage HubSpot CRM and marketing-to-sales handoff; write B2B marketing copy; optimize landing pages; implement AI-driven marketing processes
Seniority
Mid-level, hands-on IC