Influencer-/Creator-Marketing Manager (Performance- Fokus) (m/w/d)
Core
Performance-driven Influencer/Creator Marketing Manager building and operating growth campaigns for a modern lifestyle tea brand.
Role type
Manager, performance marketing
Builds
Creator campaigns, content formats, and partnerships
Domain
Consumer goods / Lifestyle / E-commerce
Required skills
Influencer/Creator marketing strategy, campaign management, performance tracking (UTM, affiliate, promo codes), KPI analysis, contract management, CRM management, budget planning, trend identification, cross-functional collaboration
Preferred skills
Experience with Creator/Influencer marketing tools, knowledge of social media dynamics and storytelling
Technologies
UTM tracking, Affiliate links, Promo codes, Influencer CRM
Responsibilities
Develop and execute Creator/Influencer campaigns from concept to analysis; Build long-term relationships with influencers and creators; Identify new creators, trends, and cultural movements; Coordinate Creator events and community activations; Manage budget, contracts, and Influencer CRM; Collaborate with Performance, Brand, and Social teams; Optimize Creator selection, content, and channels based on funnel KPIs (via careerplan.io/jobs/2778440-influencer-creator-marketing-manager-performance-fokus-mwd-at-p-t-paper-tea-gmbh)