Creator Lead
Core
Lead the development of a dedicated creator practice for health, wellness, and fitness brands, building strategy, systems, and relationships to support campaign execution and agency growth.
Role type
Senior IC creator strategy lead (agency)
Builds
Scalable creator vetting, briefing, contracting, and campaign management frameworks for health and wellness clients
Domain
Health, wellness, fitness, and performance marketing
Deliverable
product features
Required skills
Creator strategy, account management, end-to-end campaign execution, team leadership, budget management, contract negotiation, FTC compliance knowledge, brand-side platform knowledge (LTK, ShopMy)
Preferred skills
IMPACT campaign experience, creator research/list-building via MightyScout/CreatorIQ/GRIN/Aspire/Tagger, paid social amplification collaboration, scaling team structure
Technologies
Google Suite, Notion, Slack, Muck Rack, MightyScout, ShopMy, LTK, Shopify Collabs, IMPACT
Responsibilities
Lead creator strategy and program development across client accounts; Build scalable frameworks for creator vetting, briefing, contracting, and reporting; Negotiate creator and talent contracts including usage rights and exclusivity; Manage creator campaigns from strategy to execution and reporting; Mentor junior team members and help structure the growing creator team
Seniority
Senior, hands-on IC with team leadership
