Social Media Manager (w/m/d) mit Schwerpunkt Social Paid und Retargeting, 2 Jahre befristet
Core
Plan, manage, and optimize paid social and retargeting campaigns to drive conversion rates and efficiency in an e-commerce environment.
Role type
Senior performance marketing specialist (paid social & retargeting)
Builds
Performance marketing campaigns across Meta, LinkedIn, TikTok, and other social channels
Domain
E-commerce, Performance Marketing
Required skills
Paid social campaign management, retargeting strategy, conversion lift modeling, incrementality analysis, attribution logic, creative testing, A/B testing, budget and bid management, tracking setup verification, agency coordination, data-driven optimization
Preferred skills
Experience with UGC and influencer campaigns, knowledge of emerging social media trends, familiarity with LinkedIn, Xing, Pinterest, YouTube, Snapchat
Technologies
Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, Tag Manager, Web Analytics, MS Office
Responsibilities
Plan and optimize performance campaigns based on KPIs, create and book campaigns in relevant tools, coordinate with in-house design and external agencies, monitor performance and forecast budgets, ensure reliable tracking setups, identify and test new advertising opportunities
Seniority
Mid-level, hands-on IC