(Senior) CRM Automation & Lifecycle Manager (all genders)
Core
Own the customer relationship across the entire lifecycle from inspiration to rebooking by designing intelligent automated journeys and connecting strategy, data, technology, and content.
Role type
Senior CRM Automation & Lifecycle Manager
Builds
Automated customer journeys, contact strategies, and lifecycle communication systems
Domain
Travel industry + Customer Data Platform (CDP) & Marketing Automation
Required skills
End-to-end journey design, CDP platform expertise, segmentation strategy, channel orchestration, retention analytics, SQL, AI tool application
Preferred skills
Strategic thinking, entrepreneurial mindset, active AI tool usage
Technologies
Bloomreach, Braze, Salesforce Marketing Cloud, Emarsys, SQL
Responsibilities
Design and implement automated customer journeys end-to-end; Define contact strategies and frequency logic across the customer lifecycle; Translate RFM, CLV, and churn scores into concrete segmentation and reactivation actions; Optimize journey-level performance based on KPIs such as open rates, click rates, and conversion rates; Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value; Coordinate closely with Content, Analytics, and Tech teams to ensure system integration; Identify and implement AI and automation opportunities to scale lifecycle communication
Seniority
Senior, hands-on IC