Marketing Automation / CRM Manager (gn)
Remote
Core
Develop and implement automated marketing processes and strategic concepts for multi-stage marketing and sales campaigns, focusing on lead generation and customer retention across the lifecycle.
Role type
Marketing Automation / CRM Manager
Builds
Automated marketing workflows, customer lifecycle processes, and seamless customer experiences across multiple brands.
Domain
B2B and B2C mobility leasing (bike leasing)
Required skills
HubSpot, A/B testing, customer segmentation, lead scoring, lead nurturing, API integration, data analysis, KPI tracking (CPA, CAC, CLV, Conversion, Engagement, Retention), content strategy (Whitepapers, videos)
Preferred skills
Technical understanding of system integration, creative design of email journeys, B2B/B2C campaign experience
Technologies
HubSpot, API solutions