Lifecycle Marketing Specialist
Core
Build and own automated customer journeys (welcome, nurture, reengagement) for Halter's farming customers in New Zealand to drive sales handovers and funnel optimization.
Role type
Lifecycle Marketing Specialist (Marketing Automation)
Builds
Automated email flows, lead reengagement strategies, and CRM automation rules for a B2B SaaS platform.
Domain
AgTech / Farming / SaaS
Required skills
Lifecycle marketing strategy, HubSpot, Salesforce, A/B testing, data analysis, funnel optimization, automation workflow design, lead scoring, cross-functional collaboration
Preferred skills
Reengagement program experience, lead routing, sales-led funnel expertise
Technologies
HubSpot, Salesforce
Responsibilities
Design, build, QA, and launch customer workflows; execute reengagement strategies for dormant leads; manage handover between marketing automation and sales teams; run A/B tests on messaging and timing; generate performance reports and funnel insights; collaborate with Product and Launch on feature journey automations.
Seniority
Mid-Senior (4+ years experience)
