Conversion & Website Performance Manager
Core
Optimizing landing pages and websites across the entire funnel from first visit to conversion to produce measurable outcomes.
Role type
Website Performance Manager
Builds
Optimized landing pages and websites
Domain
Digital Marketing / Web Analytics
Required skills
Website optimization, Conversion Rate Optimization (CRO), Performance Marketing, Data Analysis, User Behavior Analysis, Hypothesis Testing, KPI Management, Project Coordination
Preferred skills
Storytelling, Creative Implementation
Technologies
None explicitly stated
Responsibilities
Analyze user behavior along the entire funnel to identify optimization potential; Develop and test hypotheses to improve conversion rates; Prepare and interpret relevant KPIs to derive actionable recommendations; Coordinate optimization projects from idea to success measurement.
Seniority
Mid-level, hands-on IC