CareerPlan

Web Designer, Experimentation

TorontoFull-time$59k–$109k2026-11-13 → 2026-11-15

Core

Design variants for A/B tests and experiments across landing pages and marketing pages to support conversion goals.

Role type

Intermediate hands-on web designer (experimentation)

Builds

Testable design variants for marketing pages and landing pages

Domain

B2B SaaS / Small business service management

Deliverable

product features

Required skills

Web design, User experience (UX), Conversion rate optimization (CRO), Design systems, Figma, Visual hierarchy, Responsive design, Accessibility, Front-end implementation preparation

Preferred skills

HTML, CSS, JavaScript, Experimentation tools (Optimizely, VWO, Microsoft Clarity)

Responsibilities

Translate experiment hypotheses into polished, testable designs; Design variants for A/B tests involving complete page concepts and content hierarchy; Collaborate with CRO and experimentation teams to align with strategy; Work with front-end developers to prepare implementation-ready designs; Review implemented work and provide feedback to maintain design quality

Seniority

Intermediate, hands-on IC