Web Designer, Experimentation
Core
Design variants for A/B tests and experiments across landing pages and marketing pages to support conversion goals.
Role type
Intermediate hands-on web designer (experimentation)
Builds
Testable design variants for marketing pages and landing pages
Domain
B2B SaaS / Small business service management
Deliverable
product features
Required skills
Web design, User experience (UX), Conversion rate optimization (CRO), Design systems, Figma, Visual hierarchy, Responsive design, Accessibility, Front-end implementation preparation
Preferred skills
HTML, CSS, JavaScript, Experimentation tools (Optimizely, VWO, Microsoft Clarity)
Responsibilities
Translate experiment hypotheses into polished, testable designs; Design variants for A/B tests involving complete page concepts and content hierarchy; Collaborate with CRO and experimentation teams to align with strategy; Work with front-end developers to prepare implementation-ready designs; Review implemented work and provide feedback to maintain design quality
Seniority
Intermediate, hands-on IC