Head of Marketing (m/w/d)
Core
Lead overall marketing strategy and execution for a B2B software company in the manufacturing industry, focusing on Account-Based Marketing (ABM) to drive revenue growth.
Role type
Head of Marketing (B2B SaaS)
Builds
Marketing strategy, ABM programs, Go-to-Market initiatives, thought leadership content, and employer branding.
Domain
B2B Software / Manufacturing Industry
Required skills
B2B software marketing, Account-Based Marketing (ABM), Go-to-Market strategy, Demand Generation, Team leadership, Budget planning, PR/External communication, KPI management, HubSpot proficiency.
Preferred skills
Experience in manufacturing or engineering environments, Thought leadership development.
Technologies
HubSpot
Responsibilities
Develop and implement marketing strategy aligned with sales and product; build and manage ABM programs; lead a 4-person marketing team; manage external agencies and PR; drive employer branding.
Seniority
Senior, hands-on IC