Growth Marketing Manager (m/f/d)
Core
Own growth marketing channels and campaigns to drive pipeline and market expansion for a B2B SaaS procurement platform.
Role type
Growth Marketing Manager
Builds
Paid acquisition campaigns, SEO landing pages, event/webinar campaigns, and full-funnel reporting.
Domain
B2B SaaS / Procurement Technology
Required skills
Growth marketing strategy, Paid media management (LinkedIn, Google, Meta), SEO content strategy, HubSpot campaign execution, Cross-functional alignment, Data-driven optimization, Funnel analytics (MQL/SQL/CAC), Market expansion planning
Preferred skills
UK & DACH market experience, Procurement/Supply chain domain knowledge, Enterprise B2B software background
Technologies
HubSpot, LinkedIn Ads, Google Ads, Meta Ads
Responsibilities
Build regional campaigns to grow pipeline in UK & Ireland and DACH markets; Own and optimize paid acquisition across multiple channels against CAC targets; Brief and ship SEO-driven landing pages; Plan and run event/webinar campaigns; Build and own full-funnel reporting and attribution in HubSpot; Partner with Sales to refine lead-qualification criteria; Run continuous test-and-learn experiments for new markets
Seniority
Mid-Senior, hands-on IC
