Sr Manager, Marketing
Core
Lead complex ABM marketing projects and initiatives to drive business growth for PayPal's BXO product line targeting Large Enterprise merchants.
Role type
Senior Account-Based Marketing Manager (Large Enterprise)
Builds
Qualified pipeline and merchant demand for BXO within the Large Enterprise segment
Domain
Fintech / Enterprise Payments
Required skills
ABM strategy, B2B campaign management, digital marketing channels, account-based nurturing, lead generation, content development, event execution, cross-functional collaboration, data analysis, marketing technology platforms
Preferred skills
Experience with always-on nurture programs, knowledge of e-commerce platforms (Woo, BigCommerce, PlentyONE), stakeholder engagement within enterprise accounts
Technologies
Email marketing tools, content syndication platforms, social media advertising tools, programmatic advertising platforms, marketing automation software, analytics tools
Responsibilities
Manage ABM digital campaigns including email, content syndication, social media, and programmatic initiatives; Run BXO's always-on ABM and email nurture programs for Large Enterprise; Drive lead generation and engagement with key enterprise stakeholders; Develop and distribute personalized content for targeted accounts; Own target account list creation and refresh; Coordinate ABM events, webinars, and industry-specific engagements; Measure and analyze ABM performance to optimize strategies; Partner on BXO co-marketing with platform partners; Collaborate cross-functionally to align BXO programs with vertical strategy
Seniority
Senior, hands-on IC with strategic oversight
