Senior Manager, Consumer Paid Media
Core
Lead high-impact, full-funnel paid media campaigns to drive brand and performance objectives for PayPal's consumer products.
Role type
Senior Manager, Consumer Paid Media
Builds
Full-funnel media campaigns for PayPal consumer products
Domain
Fintech / Digital Marketing
Required skills
Strategic planning, budget allocation, cross-functional leadership, data-driven analysis, agency management, market expansion, campaign optimization, stakeholder influence
Preferred skills
Global media campaign experience, German market expertise, traditional paid media (TV, OOH, Audio), mentoring, vendor relationship management
Technologies
Google, Meta, Martech platforms
Responsibilities
Lead complex marketing projects to drive business growth, determine methods for new marketing assignments, implement global process improvements, collaborate with senior leadership to align strategies, provide thought leadership in marketing best practices, oversee execution and reporting on new growth areas, manage agency strategic planning and budget allocation, drive campaign optimizations using data, partner with brand teams for creative delivery, own paid media customer journey testing, champion operational efficiencies, elevate publisher partner relationships, drive media learning agendas, partner with Analytics to build incrementality story, drive connectivity to consumer segment squads, stay updated on industry trends, partner with Martech to strengthen measurement
Seniority
Senior Manager, strategic leadership with hands-on oversight