Performance Creative Strategist
Core
Analyze performance marketing creatives on Meta to diagnose what works, define iteration priorities, and coordinate production to maximize campaign impact.
Role type
Performance Creative Strategist
Builds
Data-driven creative assets and campaigns for a beauty/DTC e-commerce brand
Domain
Performance marketing, creative strategy, paid social
Required skills
Creative performance analysis, component-level diagnosis, creative brief generation, copy adaptation, end-to-end creative coordination, structured A/B testing, creative reporting, AI tool integration
Preferred skills
Creative analytics tools (Motion, Atria), TikTok Ads knowledge, beauty/DTC e-commerce background
Technologies
Meta Ads Manager, ChatGPT, Claude, Midjourney
Responsibilities
Review live creatives and metrics (thumbstop rate, CTR, CPA, ROAS), diagnose performance by angle/hook/format, prioritize creative pipeline, research competitors, create and analyze creative briefs, coordinate with video editors/designers, adapt copy, design A/B tests, report learnings
Seniority
Mid-level (2–4 years experience)
