KM - Email & SMS Marketing Specialist
Core
Manage lifecycle email and SMS marketing for eCommerce clients, including welcome flows, abandoned cart sequences, and post-purchase campaigns.
Role type
Email & SMS Marketing Specialist
Builds
High-converting email and SMS automations, campaign calendars, and lead capture sequences
Domain
eCommerce / DTC
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Klaviyo, Postscript, Attentive, copywriting, segmentation, A/B testing, funnel logic, deliverability
Preferred skills
Paid traffic funnel support, offer optimization, behavioral logic builds
Technologies
Klaviyo, Postscript, Attentive, Shopify
Responsibilities
Build and optimize email flows (Welcome, Abandoned Cart, Winback), set up SMS automations, write and schedule campaigns, analyze performance metrics, integrate opt-ins into landing pages and ads
Seniority
Mid-level, hands-on IC