Marketing Operations Manager
Core
Hands-on operator of the marketing technology stack, ensuring reliable campaign launches, correct lead routing, and trusted funnel data.
Role type
Senior Marketing Operations Manager (Technical Owner)
Builds
Marketing automation workflows, lead lifecycle programs, and data integrity pipelines for B2B SaaS.
Domain
B2B SaaS Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketo (Adobe Marketo Engage) expertise, Salesforce data model fluency, lead lifecycle and scoring model ownership, email operations (segmentation, deliverability), integration troubleshooting, data hygiene and normalization, UTM tracking and attribution infrastructure, agency management, AI automation implementation.
Preferred skills
GDPR/CCPA familiarity, webinar/ABM/enrichment platform experience (6sense, Clearbit, ZoomInfo, Clay, Rainfocus), modular email build platforms (Knak, Stensul).
Technologies
Marketo, Salesforce, Webinar/Event platforms, Enrichment tools (Clearbit, ZoomInfo, Clay, Rainfocus), Email build platforms (Knak, Stensul), Attribution tools.
Responsibilities
Configure, maintain, and optimize the marketing technology stack (Marketo, webinars, ABM, email tools); govern core operational programs (lead lifecycle, scoring, nurture architecture); troubleshoot integrations and sync failures; manage email channel operations (segmentation, personalization, deliverability); maintain tracking, attribution, and data integrity standards; document processes and set standards for execution partners; partner with Demand Gen, Events, and Sales; direct external execution agencies; drive AI-powered automation for scoring, segmentation, and QA.
Seniority
Senior, hands-on IC
