Senior Performance Marketing Manager (m/w/d)
Core
Oversee performance marketing strategy and creative direction across multiple international markets for a D2C food brand, focusing on Meta and TikTok channels. (via careerplan.io/jobs/2720941-senior-performance-marketing-manager-mwd-at-yfood-labs-gmbh)
Role type
Senior Performance Marketing Manager (Creative Strategist)
Builds
Scalable content processes, international marketing campaigns, and data-driven reporting systems.
Domain
Food & Beverage / Direct-to-Consumer / Performance Marketing
Required skills
International performance marketing strategy, Creative strategy and briefing, Meta Ads and TikTok Ads management, AI/ML tools for content scaling, Stakeholder and agency management, Data-driven attribution modeling
Preferred skills
Experience with new paid channels (Affiliate, Pinterest, Programmatic), Local market adaptation without losing brand logic
Technologies
Meta Ads, TikTok Ads, AI tools for UGC and creative
Responsibilities
Manage performance KPIs (CAC, ROAS, Hook Rate) across all markets, Control channel mix and budget, Establish AI-driven test-and-learning processes, Drive international market leadership with central control and local adaptation, Manage external agencies and stakeholders, Expand channel mix with new paid channels
Seniority
Senior, hands-on IC