Marketing Lead - Accent Group
Core
Lead brand marketing for Merrell and Saucony in Australia, executing global strategies locally through campaigns, content, partnerships, and activations for outdoor and running communities.
Role type
Marketing Lead (Brand & Trade)
Builds
Localized brand campaigns, digital/social strategies, influencer partnerships, and retail activations for Merrell and Saucony.
Domain
Sportswear, Running, Outdoor Lifestyle
Deliverable
product features
Required skills
Brand strategy execution, Digital marketing, Social media strategy, Influencer/athlete relationship management, Cross-channel campaign management, Content production coordination, Retail activation planning, ROI analysis, Global-local alignment
Preferred skills
Experience in sport/running/outdoor industry, Hands-on creative approach, Multi-priority management
Technologies
Social media platforms, Digital marketing tools, Content management systems