Marketing Manager
Core
Own demand generation, organic growth, and pipeline contribution for a B2B identity verification and fraud prevention platform.
Role type
Senior B2B demand generation and growth marketing manager
Builds
Inbound pipeline, event programs, SEO/GEO visibility, and content assets for a SaaS fintech platform
Domain
Fintech, identity verification, KYC/AML, fraud prevention
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, SEO and Generative Engine Optimisation (GEO), content strategy, event planning, ABM program execution, marketing analytics and attribution, HubSpot proficiency, lead nurture program design
Preferred skills
Experience in identity verification, KYC/AML, or compliance; GEO/AEO and AI search optimisation expertise
Technologies
HubSpot, SEO tools, Generative AI search tools (ChatGPT, Gemini, Perplexity)
Responsibilities
Own marketing pipeline and revenue targets; drive inbound pipeline via SEO, content, webinars, and ABM; manage events program and LinkedIn organic; execute SEO/GEO strategy; optimize website conversion and technical SEO; produce content and customer storytelling; manage marketing analytics and attribution; design lead nurture programs; coordinate partner co-marketing; support go-to-market strategy for new markets
Seniority
Senior, hands-on IC
