Product Marketing Manager - Figma Weave (Tel Aviv, Israel)
Core
Own go-to-market strategy and lifecycle marketing for Figma Weave's AI-native creative tools, driving activation and growth for professional creatives and designers.
Role type
Product Marketing Manager (PLG & SLG)
Builds
Figma Weave (AI-powered design and collaboration platform)
Domain
Creative Technology / AI / Design Software
Deliverable
product features
Required skills
Go-to-market strategy, PLG & SLG funnel optimization, lifecycle marketing, product narrative & positioning, content creation, data-driven optimization
Preferred skills
Affiliate/partner growth loops, AI & analytics tools
Technologies
AI models, analytics tools
Responsibilities
Plan and execute launches for new features and models; Own top funnel from visit to subscription; Build and optimize in-product and email communications; Maintain product narrative across channels; Create case studies and enablement docs; Measure funnel performance and adoption
Seniority
Mid-Senior, hands-on IC