Senior Product Marketing Manager
Core
Lead strategy for consumer-facing propositions, defining positioning, value propositions, and go-to-market plans to drive customer adoption.
Role type
Senior Product Marketing Manager (Consumer Services)
Builds
Consumer-facing digital products and services
Domain
Data and technology, financial services, healthcare, automotive, insurance
Deliverable
product features
Required skills
product marketing, product strategy, customer insight, experimentation, data-informed decision making, narrative development, stakeholder management
Preferred skills
AI and emerging technologies, autonomy, operating in ambiguity
Technologies
AI, emerging technologies
Responsibilities
Define target customer segments, use cases, and value propositions; Lead go-to-market strategies for new products and features; Partner with Product, Marketing, Analytics, and Research to deliver outcomes; Present recommendations to senior stakeholders.
Seniority
Senior, hands-on IC
