Senior Marketing Insights Analyst
Core
Turn campaign, web, customer, and business data into clear insights, practical recommendations, and trusted decision support for Marketing and Digital leaders to understand and improve the digital customer journey.
Role type
Senior IC marketing insights analyst
Builds
Dashboards, recurring reports, self-serve views, and feasibility estimates for marketing teams
Domain
B2B SaaS marketing analytics and digital customer journey optimization
Deliverable
dashboards & analysis
Required skills
Advanced SQL, statistical analysis and hypothesis testing, web analytics (Adobe/Google), BI tools (Power BI/Tableau), Excel/Sheets, data quality validation, forecasting and estimation, stakeholder partnership
Preferred skills
Python or R, incrementality testing and attribution modeling, predictive modeling, B2B SaaS domain experience
Technologies
SQL, Adobe Analytics, Google Analytics, Power BI, Tableau, Python, R, Excel
Responsibilities
Analyze digital customer journey patterns and friction points; assess website and campaign performance metrics; develop and maintain dashboards and reports; present insights to senior stakeholders; explore new data sources to strengthen measurement; QA and validate data logic and outputs; partner with cross-functional teams to define success metrics and drive action
Seniority
Senior, hands-on IC