Customer Growth Manager
Core
Manage B2B SaaS customer relationships from post-demo engagement through activation, retention, expansion, and referrals to drive sustainable growth.
Role type
Customer Growth Manager (B2B SaaS)
Builds
Product adoption, conversion, retention, expansion, and referral-driven growth for creative/design platforms.
Domain
B2B SaaS / Creative & Design Technology
Required skills
B2B SaaS customer success/account management, modern creative tools (Adobe Creative Cloud, Figma, Canva), creative production workflows, CRM management (HubSpot/Salesforce), upsell/cross-sell/expansion strategies, outbound prospecting, customer advocacy development, commercial awareness, English communication.
Preferred skills
Experience generating customer referrals, managing multiple accounts and priorities, translating product capabilities into practical business use cases.
Technologies
Adobe Creative Cloud, Figma, Canva, HubSpot, Salesforce
Responsibilities
Own prospect and customer relationships from demo through activation, conversion, retention, expansion, and referrals. Become proficient in the platform to help users complete real projects. Guide prospects through trials and creative workflows. Understand customers' existing creative processes and demonstrate platform value. Help customers solve real creative and production challenges. Proactively reengage dormant prospects. Maintain relationships via phone, email, and LinkedIn. Identify buying signals and convert engagement into opportunities. Drive onboarding, adoption, and ongoing value. Identify and manage upsell, cross-sell, renewal, and expansion opportunities. Develop customer advocates and generate referrals. Maintain accurate CRM records. Track and contribute to KPIs including engagement, conversion, retention, and net revenue retention. Share customer insights with Product and Sales teams.
