Senior CRM Marketing Manager – Repeat (m/w/d)
Core
Senior CRM Marketing Manager responsible for managing complex customer lifecycle campaigns, segmentations, and automation logic to drive revenue and customer engagement.
Role type
Senior CRM Marketing Manager
Builds
Personalized customer communication campaigns via email, SMS, push notifications, and direct mail
Domain
Fintech / B2C Marketing
Deliverable
production ML models
Required skills
Complex segmentation logic, CRM automation, data analysis, stakeholder coordination, campaign testing, revenue optimization
Preferred skills
Experience with AND/OR logic, segment cascades, data inconsistencies
Technologies
CRM platforms, Marketing Automation tools, BI tools
Responsibilities
Develop campaign logics and target group segmentations, analyze campaign KPIs to identify optimization potentials, coordinate stakeholders for complex project implementation, test new triggers and concepts, collaborate with BI and Product teams
Seniority
Senior, hands-on IC