eCommerce Growth Marketing Manager (m/w/d)
Core
Responsible for felmo's performance marketing engine, driving paid acquisition and customer retention for a D2C pet health brand.
Role type
eCommerce Growth Marketing Manager
Builds
Paid social and search campaigns, CRM flows, and conversion optimization for a mobile vet practice and digital health platform.
Domain
D2C eCommerce / Pet Health
Required skills
Performance marketing strategy, Meta Ads, Google Ads, CRM campaign management, A/B testing, data analysis, conversion rate optimization
Preferred skills
Shopify, Braze, AI tools in marketing
Responsibilities
Plan, steer, and optimize paid social and search campaigns; Develop and test creatives, targeting, and bidding strategies to maximize ROAS; Conduct structured A/B tests on copy, creative, and landing pages; Manage CRM campaigns for customer retention; Report on KPIs (CAC, ROAS, CVR); Support website and landing page conversion rate optimization