Creative Strategist – Social Ads / UGC (m/w/d)
Core
Develop performance creatives for Meta, TikTok, and YouTube, creating hooks, angles, and story ideas that drive measurable sales for a global footwear brand.
Role type
Creative Strategist (Social Ads / UGC)
Builds
Performance advertising campaigns and creative concepts for social media platforms
Domain
E-Commerce / Digital Marketing / Social Media
Deliverable
product features
Required skills
Creative concept development, trend analysis, audience research, data analysis, creative brief writing, cross-functional collaboration
Preferred skills
Psychology background, viral content intuition, experience with UGC creators
Technologies
Meta Ads, TikTok Ads, YouTube Ads, digital analytics tools
Responsibilities
Develop ad concepts for Meta, TikTok, and YouTube; Analyze successful ads and competitor trends; Create creative briefs for content and UGC creators; Research target audiences and pain points; Evaluate creative tests with the marketing team; Support international marketing campaigns
Seniority
Junior / Entry-level