Senior Creative Strategist, Performance Marketing
Core
Drive creative quality and strategic direction for paid performance marketing campaigns to drive user downloads and engagement for a social AI platform.
Role type
Senior Creative Strategist, Performance Marketing
Builds
Scaled creative concepts and campaigns across Meta, TikTok, YouTube, and mobile ad networks
Domain
Social AI / Performance Marketing
Deliverable
product features
Required skills
Creative direction for performance marketing, Building creative testing frameworks, AI tool usage and automation, Data fluency for campaign insights, External agency management, Short-form video ad production, Consumer marketing landscape knowledge
Preferred skills
Process optimization, Cross-functional collaboration, Emerging technology adoption
Technologies
Meta, TikTok, YouTube, Mobile ad networks, AI generation tools
Responsibilities
Produce and direct scaled creative across performance marketing surfaces, Develop performance creative concepts based on product understanding, Build processes for high-volume iterative ad production, Define creative strategies for AI-generated ads, Own creative performance analytics and iteration, Manage external agencies and cross-functional teams, Lead creative brainstorms and reviews, Oversee QC processes for creatives
Seniority
Senior, hands-on IC
