Performance Marketing Manager
Core
Design, manage, and scale user acquisition campaigns across paid media channels to drive subscription sign-ups, upgrades, and retention for a Canadian fintech app.
Role type
Senior Performance Marketing Manager (User Acquisition)
Builds
Paid media campaigns, mid-funnel growth strategies, and AI-powered optimization workflows for a mobile banking app.
Domain
Fintech / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media management, CTV and programmatic buying, adtech infrastructure, marketing analytics, attribution modeling, customer lifecycle optimization, creative testing, AI tool integration
Preferred skills
Mobile app growth experience, French language proficiency, experience with Singular (MMP), experience with Claude Cowork/Claude Code
Technologies
Meta, TikTok, Applovin, CTV, programmatic DSPs, Singular, Claude Cowork, Claude Code
Responsibilities
Design and scale user acquisition campaigns across Meta, TikTok, Applovin, CTV, and programmatic channels; Build and execute mid-funnel strategies to optimize CAC and maximize LTV; Experiment with AI-powered workflows for bidding and creative iteration; Test and iterate ad creatives (copy and visuals) based on performance data; Maintain performance reporting dashboards and present insights on KPIs; Collaborate with product and data teams to align acquisition with conversion funnels; Pilot emerging platforms and inventory sources.
Seniority
Senior, hands-on IC
