Marketing Automation Campaign Specialist
Core
Builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating strategy into scalable programs.
Role type
Marketing Automation Campaign Specialist
Builds
B2B digital marketing campaigns (emails, landing pages, forms, smart campaigns) within Adobe Marketo
Domain
B2B Marketing / Marketing Technology
Required skills
Adobe Marketo, email/landing page/form building, automated campaign workflows, CRM integration (Salesforce), HTML/CSS troubleshooting, QA testing, Workfront project management
Preferred skills
Marketo certification, experience in regulated enterprise environments
Technologies
Adobe Marketo, Salesforce, Workfront, HTML, CSS
Responsibilities
Build and execute Marketo programs and assets; Execute campaign builds based on briefs; Activate audience segments; Apply targeting logic and distribution rules; Perform QA testing; Support lead lifecycle processing and CRM sync; Partner with analysts for reporting; Maintain documentation and standards; Contribute to platform enhancements; Manage campaign intake and timelines via Workfront
Seniority
Mid-level, hands-on IC
