Senior Director, Consumer Pricing and Analytics
Core
Lead pricing strategy for direct-to-consumer diagnostic testing products, including new launches, bundles, and subscription models.
Role type
Senior Director, Consumer Pricing and Analytics
Builds
Pricing frameworks, models, and governance for consumer health diagnostics
Domain
Healthcare diagnostics / Consumer health
Deliverable
production ML models | product features
Required skills
Pricing strategy, Revenue management, Commercial finance, Elasticity analysis, Financial modeling, Subscription business experience, Ecommerce pricing, Cross-functional partnership, Data-to-insight translation, Regulatory compliance navigation
Preferred skills
MBA, Advanced Excel/modeling, BI tools (SQL, Looker, Tableau), Digital-first company experience
Responsibilities
Develop pricing strategy for consumer diagnostic portfolio; Build pricing models accounting for cost-to-serve and willingness-to-pay; Own accountability for revenue growth, margin expansion, CAC, and LTV; Design and test pricing experiments (A/B tests, regional pricing); Monitor reimbursement and insurance trends; Analyze elasticity and cohort economics; Build business cases for executive leadership; Establish pricing governance and discounting guardrails; Track competitor pricing across the landscape.
Seniority
Senior Director, Strategy & Mentorship
