Sr. Manager, Customer Marketing - Specialty Medicine
Core
Develop provider personas, value propositions, and go-to-market strategies to drive customer acquisition, engagement, and retention for Labcorp's specialty medicine diagnostics solutions.
Role type
Senior Manager, Customer Marketing (B2B Healthcare)
Builds
Provider engagement programs, content assets, and integrated marketing campaigns
Domain
Healthcare diagnostics and laboratory services
Deliverable
product features
Required skills
Go-to-market strategy, provider persona development, content strategy, campaign management, analytics, project management, cross-functional leadership
Preferred skills
MBA, experience with healthcare provider segments (Primary Care, Health Systems), digital marketing, lifecycle marketing
Technologies
Marketo, Eloqua, Pardot, Salesforce, HCP media platforms
Responsibilities
Translate market insights into actionable provider personas and value propositions; plan and execute annual growth strategies and GTM campaigns; develop and manage research-driven content calendars; monitor market and competitor activity; track campaign performance and optimize conversion rates; manage external agencies and vendors; coordinate cross-functional inputs across Insights, Brand, and Sales.
Seniority
Senior, hands-on IC with team leadership