Performance Marketing Specialist (m/f/d)
Hybrid
Core
Own paid growth campaigns for mobile and web user acquisition to maximize ROAS for B2C and Medical brain-training products.
Role type
Performance Marketing Specialist (IC)
Builds
Mobile and web user acquisition campaigns
Domain
Digital Health / EdTech
Required skills
Google App Campaigns, Apple Search Ads, Meta Ads, A/B testing, ROAS optimization, creative direction, data analysis, project management
Preferred skills
SQL, R, Python, UX/visual design, gamification experience
Responsibilities
Run and scale paid growth campaigns across Google, Apple, and social platforms; Own ROAS targets and grow spend profitably; Design and run A/B tests to validate growth ideas; Analyze engagement, retention, and behavioral data; Direct creative for ad copy, content, and landing pages; Partner with BI, Customer Care, and CRM teams.
