Paid Advertising Strategist
Core
Plan, implement, and manage high-performance paid advertising campaigns across multiple platforms to maximize ROI and meet client goals.
Role type
Senior Paid Advertising Strategist (PPC)
Builds
High-performance paid media campaigns for diverse clients across various industries
Domain
Digital Marketing / Performance Advertising
Required skills
PPC campaign management, keyword research, competitor analysis, audience targeting, budget management, A/B testing, landing page optimization, data analysis, platform expertise (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads)
Preferred skills
Google Ads and Facebook Blueprint certifications
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, keyword tools, bid management platforms, analytics dashboards
Responsibilities
Plan, implement, and manage PPC campaigns across Google, Meta, LinkedIn, Pinterest; Conduct keyword research, competitor analysis, and generate audience targeting; Continuously monitor campaigns and use real-time data to improve performance; Set and manage campaign budgets to maximize ROI; Conduct A/B testing of creatives, campaign structure, bidding strategies, objectives, and landing pages; Review and optimize landing pages to enhance user journey and conversions; Report on performance with clarity and insight; Stay up to date with latest PPC trends, platform updates, and best practices