Senior CRM & Customer Lifecycle Manager (m/w/d)
Core
Designing and optimizing automated customer journeys and personalized lifecycle campaigns to drive retention and customer lifetime value for a micronutrient supplement brand.
Role type
Senior CRM & Customer Lifecycle Manager
Builds
Automated customer journeys, personalized lifecycle campaigns, onboarding, retention, and reactivation workflows
Domain
Health & Wellness / E-commerce / Marketing Automation
Deliverable
product features
Required skills
Marketing automation, Customer journey mapping, A/B testing, Data analysis, Segmentation, CRM management, Subscription management
Preferred skills
SQL, BI tools, Customer Data Platforms, AI-driven personalization, Predictive marketing
Responsibilities
Develop and optimize automated customer journeys from first purchase to long-term retention; Conceptualize personalized lifecycle campaigns across email, WhatsApp, and push; Identify relevant triggers and touchpoints; Segment target audiences and deploy dynamic content; Conduct A/B and multivariate tests; Analyze KPIs like conversion, churn, and CLV; Collaborate with product and development teams.