Native Advertising Manager (gn)
Core
Managing native advertising campaigns to drive measurable growth and new customer acquisition for a funeral planning brand.
Role type
Native Advertising Manager
Builds
Scalable direct-response funnels and ad creative pipelines
Domain
Digital marketing / Funeral services
Required skills
Native advertising (Taboola, Outbrain, MGID), Direct Response Marketing, KPI management (CPL, CPA, ROAS, CAC), Tracking & Data Analysis (GA4, Google Tag Manager), Hypothesis-driven testing, Creative development
Preferred skills
Experience with additional paid channels
Technologies
GA4, Google Tag Manager
Responsibilities
Optimize native advertising activities across the sales funnel, manage campaigns based on profitability metrics (CAC, CPL), develop scalable direct-response funnels, build and test ad creative pipelines, analyze campaigns and landing pages to derive actionable recommendations
