Growth Marketing Lead
Core
Client-facing growth marketing role shaping strategy and managing paid media investments to drive brand growth.
Role type
Senior client-facing growth marketing lead
Builds
Paid media campaigns and growth strategies for client brands
Domain
Performance marketing and digital advertising
Deliverable
client delivery
Required skills
Paid media management, client relationship management, growth strategy, data analysis, creative performance optimization, funnel strategy, offer testing, mobile advertising measurement
Preferred skills
Meta advertising expertise, agency or consumer app experience, mobile measurement partner knowledge
Technologies
Meta, TikTok, Google, SKAN, AEM
Responsibilities
Manage paid media programs across Meta, TikTok, and Google; Lead client relationships through meetings and quarterly business reviews; Develop growth strategies integrating creative performance; Translate campaign data into strategic recommendations; Improve media efficiency through funnel strategy and testing; Partner with creative teams to scale campaigns
Seniority
Senior, hands-on IC