Customer Segmentation & Growth Strategy Senior Manager (Quản lý Cấp cao Phân khúc Khách hàng & Chiến lược Tăng trưởng)
Core
Define enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven segmentation, insights, and personalization.
Role type
Senior Manager, Customer Strategy & Growth
Builds
Customer growth roadmaps, segmentation frameworks, and strategic initiatives across acquisition, servicing, and retention
Domain
Insurance / Financial Services
Required skills
Customer strategy, segmentation, market sizing, CLV, retention, lifecycle management, strategic analytics, cross-functional leadership
Preferred skills
AI, predictive analytics, customer data platforms, personalization, marketing technology, next-best-action solutions
Technologies
Customer data platforms, marketing technology, next-best-action solutions
Responsibilities
Develop customer growth strategy aligned with business ambitions; Own the enterprise customer segmentation framework and evolve models; Lead customer research and translate insights into business actions; Design and manage customer value measurement frameworks and dashboards
Seniority
Senior, hands-on IC with leadership responsibilities