Head of Mobile Acquisition
Core
Lead and integrate three key teams (in-app media buying, external acquisition partnerships, mobile development) into a unified mobile growth engine to scale user acquisition across Europe, Canada, and the UK while maintaining sustainable unit economics.
Role type
Senior leadership Head of Mobile Acquisition
Builds
Mobile user acquisition campaigns and growth infrastructure for an iGaming company
Domain
iGaming / Online Gambling / Mobile Marketing
Required skills
iGaming industry experience, media buying expertise, team management, mobile acquisition strategy, analytical and financial skills, strategic planning, data-driven decision-making, process optimization
Preferred skills
Leadership in management positions, experience with AppsFlyer, ability to present to senior leadership
Technologies
Facebook, Google App Campaigns (UAC), in-app networks, DSPs, AppsFlyer, WebView applications
Responsibilities
Lead mobile acquisition operations, develop acquisition strategies, scale acquisition performance, oversee in-app media buying, manage acquisition partnerships, coordinate mobile development, monitor unit economics, drive data-led decision-making, improve operational efficiency, establish performance objectives, present strategic recommendations
Seniority
Senior, hands-on IC
