Senior Marketing Manager (m/w/d) in Teilzeit oder Vollzeit
Core
Senior Marketing Manager responsible for end-to-end planning, execution, and optimization of B2B marketing campaigns, content, and events for a SaaS company.
Role type
Senior Marketing Manager
Builds
B2B marketing campaigns, content assets, and brand positioning for an Enterprise App SaaS platform
Domain
B2B Marketing / SaaS / Software
Required skills
B2B marketing strategy, campaign planning and execution, content creation (whitepapers, social media), performance analysis and optimization, cross-functional collaboration with sales and product, project management
Preferred skills
SaaS or software industry experience, storytelling and technical communication, event and webinar management, website management
Technologies
Digital channels, websites, social media platforms, performance analytics tools
Responsibilities
Plan and execute marketing campaigns, webinars, events, and trade shows; Create high-quality content including reports, brochures, and whitepapers; Analyze campaign performance and optimize messaging and positioning; Collaborate with sales and product teams; Manage website and inbound/outbound activities
Seniority
Senior, hands-on IC