Senior Content Marketer
Core
Develop and execute strategic content marketing plans for B2B clients, including creating messaging frameworks, conducting deep research, and producing various content formats like video scripts, blogs, and ad copy.
Role type
Senior Content Marketer (Strategy & Execution)
Builds
Content strategies, messaging frameworks, and multi-format content assets (video, blog, ads) for B2B clients.
Domain
B2B Marketing / Digital Content
Deliverable
product features
Required skills
Strategic content marketing, ICP definition, content messaging frameworks, deep market research, copywriting (long/short form), visual thinking, client relationship management, team leadership/mentoring.
Preferred skills
Agency environment experience, fast-scaling company experience, adaptability.
Technologies
None explicitly stated.
Responsibilities
Create content messaging frameworks and realistic strategies with roadmaps; conduct deep research to translate client needs into concrete content ideas; write and review copy for various formats; guide juniors/mediors with feedback; own client relationships from onboarding to roadmap planning.
Seniority
Senior, hands-on IC with leadership responsibilities.
