Media Planning Specialist
Core
Execute and optimize digital advertising campaigns (SEM, Display, Social, Affiliate) to drive new customer acquisition and maximize LTV for Dr. Seborium's D2C brands.
Role type
Senior Digital Media Planner (D2C)
Builds
Performance-driven digital ad campaigns and analytics reports
Domain
D2C E-commerce / Digital Marketing
Required skills
Digital advertising execution (SEM/Search, Display, Social, Affiliate), Performance analysis (CPA, CAC, ROAS, CVR), Hands-on campaign optimization, Agency management, Data visualization, Creative/Landing Page direction
Preferred skills
D2C/E-commerce business experience, Affiliate/SEO knowledge, CRM integration, Basic HTML/CSS/JavaScript, Beauty/Skincare category experience
Technologies
Google Analytics, Microsoft Excel, PowerPoint, Ad management platforms
Responsibilities
Execute D2C advertising action plans across digital channels, Monitor and analyze daily ad performance using analytics tools, Collaborate with agencies to brief, manage, and validate media plans and optimization proposals, Report performance data and improvement actions to stakeholders
Seniority
Senior, hands-on IC