Brand Activation Manager FemCare BNL
Core
Own business planning, portfolio management, and brand activation for Fem Care brands (o.b., Carefree, Vania) across Mass Retail, Drugstores, and E-commerce channels in Benelux.
Role type
Brand Activation Manager (FMCG)
Builds
Brand growth and market share for feminine care products
Domain
FMCG / Personal Care / Feminine Hygiene
Deliverable
product features
Required skills
Business planning, P&L management, media planning, shopper marketing, new product launch coordination, stakeholder management, agency management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Set mid-to-long term brand strategy, manage marketing budget and full P&L, coordinate new product launches and relaunches, set up annual media plans including social media and influencer campaigns, execute shopper activations and category optimizations with retailers, track business performance and lead mitigation plans
Seniority
Mid-level (3-5 years experience)