Brand Manager - Advil
Core
Lead marketing strategy and execution for the Advil brand to drive consumer demand and business growth.
Role type
Brand Manager
Builds
Omnichannel demand-creation plans, influencer strategies, and innovation execution plans for the Advil brand.
Domain
Consumer Packaged Goods (CPG) / Consumer Healthcare
Deliverable
product features
Required skills
Brand management, market research, consumer behavior analysis, digital marketing, budgeting and forecasting, commercial acumen, CPG experience, consumer healthcare experience
Preferred skills
Revenue growth management, route-to-market planning, advertising/media planning, P&L analysis, brand portfolio management, packaging strategy
Technologies
Amazon, Walmart
Responsibilities
Accelerate transition to earned & social-led marketing, enable influencer arm strategy and execution, drive omnichannel commerce with key retailers, develop innovation execution plans
Seniority
Mid-Senior, hands-on IC